Shayne Adams, owner of Kaboodle, based in Ludlow and Church Streton, is taking on the 'Feverest' challenge to raise money for Classrooms in the Clouds (CITC), a charity supporting learning and education in Nepal.
Shayne's shops sell a lot of ethically traded gifts and clothing, many coming from Nepal, and so they wanted to do something to give back.
The Feverest challenge asks participants to run, walk or cycle the height of Everest during the month of February – the equivalent of 8.8km (5.4 miles).
Shayne said: "This is a fantastic opportunity for anyone to not only support a fantastic charity but to do something positive during lock down. By running, walking or cycling the Feverest 5.4 mile challenge it is a great way to improve your physical and mental health and may be the start of some long term benefits.
"With my shops closed at the moment for the lockdown, my CITC charity counter collection box is feeling rather sad and alone. Hopefully Feverest will raise some much-needed funds."
His connection with charity started back in 2013.
Shayne explained: "My friend Davie Woods, who was involved with the charity, invited my wife and I to go trekking in Nepal in 2013 and to attend the opening of the new Bakhapalam school building, where as a shop we were sponsoring teacher Mr Mani Kumar Ria.
"We loved the country, the people and sense of community in the small rural villages we visited.
"We saw at the first school planning meeting for a future project that we attended, the community based approach that the charity had by using local builders and tradespeople. With an ethical and professional yet grass roots approach, we wanted to get involved and raise funds for future projects."
Having the shops closed for the last three lockdowns has been tough, Shayne said, so he is grateful to have something positive to concentrate on.