Free treats for first 100 customers at opening of Shrewsbury's new American-style cookie store

Free cookies will be given to the first 100 customers of a new cafe brand in Shrewsbury at its grand opening next week.

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Dipp’d is set to bring a taste of the US to the UK.

The store in Claremont Hill, which will offer authentic American sugar cookies, as well as doughnuts and brownies, was previously Planet Doughnut and has been rebranded to Dipp'd.

Planet Doughnut founder Duncan McGregor and his wife Samantha will be officially opening Dipp'd on Wednesday, June 12.

"As far as we can tell sugar cookies haven't been done in the UK, it's something that many people haven't experienced unless they've been to the States," Duncan explained.