Ironbridge firm produces a right royal bear to mark the Queen's Jubilee
In celebration of The Queen’s Platinum Jubilee, an historic British teddy maker based in Ironbridge has unveiled limited edition bear inspired by Her Majesty.

Marking Queen Elizabeth II’s 70 years of reign, Merrythought's new collectable bear wears a detailed coronation robe and crown made from the finest materials.
The Ironbridge company's fourth-generation managing director Sarah Holmes said it was with great pride and honour that the company had produced the royal bear.
“This extraordinary Merrythought bear has been created as the ultimate, enduring tribute to Her Majesty the Queen; the first British monarch to celebrate a Platinum Jubilee,” she said.