Mini brand value reaches five billion dollars
British car manufacturer has gone from strength to strength
Mini has reached a value of five billion dollars – equivalent to more than £740 million.
It is now number 87 in the top 100 Best Global Brand rankings, having climbed up from outside the top 100 in 2014.
Sebastien Mackensen, senior-vice president at Mini, said: “We have a genuine interest in people’s lives, interests and passions. We want to do more than just send messages out into the world. We also want to listen and enter into an authentic dialogue with young, urban creatives who strive to live purposeful, fulfilling lives.”
This success has been driven by strong sales across the manufacturer’s model range. In the first eight months of this year, sales rose by 3.1 per cent year-on-year to total 230,925 vehicles. Sales of the Countryman SUV rose by 12.9 per cent in the same time period, as did those of the Convertible by 20.3 per cent – the two biggest growth drivers for the brand.
These were backed by the introduction of the Cooper S E Countryman ALL4 plug-in hybrid, and will be bolstered further by the introduction of a fully electric model in 2019 – previewed at the Frankfurt Motor Show earlier this month. Both of these are fruits of widescale studies into alternative fuels that started in 2008 with the all-electric Mini E.
