National Trust hopes to boost income with new ticketless parking machines at south Shropshire beauty spot
The National Trust are hoping that the replacement of "obsolete and inefficient" parking equipment at a south Shropshire beauty spot will improve customer experiences and help boost income.
The National Trust are hoping to remove the existing parking terminals at Carding Mill Valley in Church Stretton and replace them with three new, contactless parking machines.
The charity said the old equipment is "now obsolete and inefficient", with the poor performance causing "dissatisfaction for supporters and impacting on the income which can be generated."
Documents, submitted to Shropshire Council for approval, said: "The National Trust is undertaking a project to replace the machines and deliver a reliable, industry-standard set of solutions at car parks across their visitor locations.
"The new, modern equipment being installed is more accessible and will provide a more seamless experience for visitors.
"The payment machines are smaller in size, so less intrusive in their surroundings. It will also be paperless, with tickets no longer required to be displayed in vehicles, which has the added benefit of improving visitor movement within car parks."
The planning application also states that the three machines will be solar-powered and can be updated remotely, which will reduce the need for on-site servicing.
The full application, which is currently open for consultation, is available to view online on Shropshire Council's planning portal using reference number: 25/04563/FUL
Comment Guidelines
Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.