Sam Preston has launched "Canvas and Clay" in Ellesmere, a shop showcasing original work from local people as well as gifts, homeware products and greeting cards with what is described as a "Shropshire meets Scandi" feel.
Formerly a high-flying marketing executive with leading airlines, Sam decided to take the plunge and launch her own enterprise after completing a "Step Up" programme online for new businesses run by Bridgnorth business consultancy Good2Great.
Sam said: “I am working alongside local artists to sell original paintings, prints, ceramic and woodturning pieces, as well as other handpicked products from around the UK and Europe.
“This is a chance for the local community to have access to the wide range of local artistic talent and for tourists to buy unusual gifts, affordable art and a memento of their time in Ellesmere.
“I am following a dream after facing redundancy due to Covid and now have a better work-life balance with my baby son. I have only been trading for a few weeks and it's been wonderful, I have received an amazing reaction already."
The Step Up Business Programme is part-funded by the European Regional Development Fund and managed by Telford & Wrekin Council on behalf of partners Shropshire Council.