An ambulance came across the scene of a crash involving a black 4x4 that had overturned at Brockton, on the B4378 between Much Wenlock and Shipton, at about 6pm on Thursday.
Ambulance crews alerted the other emergency services for assistance and treated the car's driver, a man. Fire crews and police attended soon after.
A spokesperson for the West Midlands Ambulance Service said: "One of our ambulances came across a single-vehicle RTC on the B4378 at 6pm. A paramedic officer also attended the scene.
"We discovered one male patient, the driver of the car, who was treated for potentially serious injuries before being taken to Royal Shrewsbury Hospital."
The incident followed a crash about an hour and a half prior, in which a driver had hit a wall at a crossroads in Brockton on the B4378 near to the Feathers Inn.
A male driver was assessed by ambulance crews but was found not to have suffered any injuries requiring hospital treatment. Fire crews did make the vehicle, believed to be a Mazda sports car, safe.
The two incidents occurred just a day after fire crews at Much Wenlock had been rehearsing road traffic incidents at the fire station, where they used a variety of tools and equipment on donated vehicles.
In a Facebook post on Thursday night, Much Wenlock Fire Station said: "Good thing we had RTC practice last night! Much Wenlock has had a busy day.
"All casualties in the safe hands of the ambulance crews."