At the time the response was published, Nicholas Saphir had just taken up his role as our new chair, succeeding Peter Kendall.
In addition to chairing the pork sector board, I also have a seat on the main AHDB board and have witnessed first-hand the time, energy and attention that Nicholas has paid to fully considering the feedback and its implications.
We have pledged to make some significant changes, including a new strategy and improved communication with levy payers on how their money is spent.
Also included are a commitment to a regular ballot on the AHDB levy and how it is spent, a review of the levy system for potatoes and horticulture, and a review of AHDB’s board and committee structure.
Our new five-year strategy is being published for feedback this autumn, and will focus the efforts of our organisation in two key areas – market development and farm performance – critical areas as our industry undergoes significant change driven by a new direction in trade and agriculture policies, as well as shifting consumer demands.
Mike Sheldon is an AHDB board member and pork sector chair