Shropshire Star

Shropshire County Show chiefs in call for sponsors

Organisers of the Shropshire County Show are appealing for people to sign up as sponsors for next year’s event.

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Last year's event

Planning is already well under way for the show, which takes place at the DMOS People West Mid Showground in Shrewsbury on May 25, and part of the organisation of the classic event involves attracting sponsorship to ensure its ongoing success.

The Shropshire and West Midlands Agricultural Society has a range of sponsorship options available for 2024, ranging from £250 to £3,000, and anyone interested is being asked to get in touch now as it will play an integral role in planning the event.

Shropshire County Show was launched in the late 19th century and today caters for a wider audience than ever before. Entertainment covers a range of arenas across the vast showground area and the event is proud of its record of delivering something to suit everyone across all age groups.

The show attracts thousands of visitors. Next year’s event sees the return of the hugely popular Countryside Arena, which will feature the Welsh Axemen, Shropshire Falconry and the Quack Pack Sheepdog and Duck display. Main ring entertainment will include Ben Atkinson and his Action Horses and The Paul Hannam Quad Bike Stunt Show.

Ian Bebbington, the society’s chief executive, said: “The Shropshire County Show may be a one-day event but we are working on it throughout the year. It takes a lot of planning and funding to end up with a successful event and one major way people can support us is through sponsorship.

“Sponsorship provides businesses with the opportunity to have their branding seen by more than 10,000 annual visitors to the showground and in excess of 100,000 on the show’s social media platforms.

“It is a unique opportunity to put your brand in front of visitors on show day, along with receiving a wealth of associated coverage on social media and in the local and regional press."

Phil Thorneycroft, Shropshire County Show chair for 2024, said: "The 2023 show was a huge success and we want to continue that into 2024 and bring back some of the age-old elements of our historic event as we head towards marking 150 years in 2025.

"The show relies on its amazing supporters and sponsors to be able to put on such a fantastic day out for all our visitors and to meet the needs of the agricultural community on the day. We are so grateful to all of those who return year on year to support us and are hoping to welcome some new sponsors as we head towards May."

For sponsorship details, email

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