Shropshire Star

Firm wins catalogue contract

Shrewsbury's Alpha Design and Marketing Group has been awarded a contract to design a catalogue and website for Makefast.

Published

Elaine Nester with Graham Williams holding the current catalogue which Alpha has been commissioned to updateShrewsbury's Alpha Design and Marketing Group has been awarded a contract to design a catalogue and website for Makefast.

The company, which is based at the Mochdre Business Park in Newtown, is a leading UK based designer and manufacturer of safety and marine products.

Head of marketing at Makefast, Graham Williams, said: "We put this project out to tender some months ago. Alpha was selected because their technical ability with database-driven websites far exceeded the other companies that we approached.

"Whilst by no means the least expensive proposal, the specification offered by Alpha represented value for money and will give us a solution which will expand with us.

"The catalogue and website are being built simultaneously so that they can be launched together in September. The specification will give us the ability to add and delete products in-house which is essential as our product range is subject to frequent review."

Alpha director, Elaine Nester, said: "We are very pleased to have Makefast as one of our clients. It is heartening to see a manufacturer doing so well in the face of competition from overseas. When we were shown round the factory we were very impressed by the self-sufficiency of the company, which is a factor we will be making clear in the marketing collateral.

"From 3D solid modelling and CAD modelling to prototyping and tensile testing, then right through to final assembly, Makefast is a highly innovative company. They even design and build their own machines in order to refine processes and save on manufacturing time. This self-sufficiency gives them complete control and facilitates better customer service."

Alpha's project manager, James Lawrence, added. "The new Makefast catalogue and website will feature an expanded range of boat sunroofs and canopies which Makefast has designed, as well as their huge range of safety products and marine components.

"This site is one of several database driven sites that we are currently building and we are also working on a number of tenders and quotations, some of which are business-to-business sites like Makefast and others which are retail sites with full e-commerce facilities."