Five-star boutique hotel in the heart of Shrewsbury on the market for just £1.75m as owners announce retirement

Darwin’s Townhouse in St Julian's Friars, Shrewsbury, has been listed for sale by the Hotels team at Colliers.

Set within a magnificent late 18th century Grade II-listed Georgian townhouse, this 20-bedroom property has been refurbished to deliver a refined and exclusive guest experience. 

It was acquired by its current family owners in 2016, who have over 40 years’ experience in hospitality, having previously operated several well-known establishments in the region, including the Mytton & Mermaid.

Marking the next chapter for the owners, the property is being offered for sale as they prepare for retirement. 

Ann DiTella, the current owner, said: "After many successful years of operation, our charming and well-established boutique hotel is now available for sale to continue its legacy of hospitality as we prepare for retirement. 

“This is a perfect opportunity to acquire a highly profitable, turnkey business with loyal clientele, strong reputation and to take the business to its next level."

Darwin’s Townhouse is the only 5-star AA-rated establishment in Shrewsbury and has built a strong reputation for excellence. 

In 2024, it received both a 5-star Gold Award and a Breakfast Award from the AA. The hotel has also been recognised by LUXlife Magazine as Best Boutique B&B – West Midlands and was featured in British Airways’ High Life magazine.

Located just a short walk from Shrewsbury train station, Darwin’s Townhouse is perfectly positioned in one of the UK’s most historic market towns. 

Shrewsbury boasts over a 1,000 years of history, a rich architectural heritage, and a thriving cultural scene. 

The town is well connected by rail, with direct services to Birmingham, Manchester, and London, making it a highly attractive destination for both leisure and corporate guests.

The property features 19 tastefully styled en-suite bedrooms split between the main house and a charming garden lodge. 

Interiors are inspired by Charles Darwin, who was born in the town, with nature-themed decor and antique details that pay homage to the renowned naturalist. 

Public areas include a welcoming lounge with plasterwork by Joseph Bromfield, a cosy snug with honesty bar, and a conservatory overlooking a courtyard garden, an elegant space for breakfast service and potential future use as a restaurant.

Operated under management on a limited-service model, Darwin’s Townhouse allows for relatively hands-off ownership. 

However, opportunities exist to further boost revenue through more hands-on operation, expanded events, or dining services.

Financially, the business is robust and profitable. 

For the year ending March 2024, the hotel achieved a net turnover of £657,292, up from £616,672 the previous year. 

With strong trading performance, heritage appeal, and scope for future growth, Darwin’s Townhouse presents a rare chance to acquire a high-quality hospitality asset in a prime UK location.

Josh Sullivan from Colliers’ Hotels Agency team who is handling the sale, said: “This is a high-performing, hands-off investment in a growing leisure market. With a prime location, 5-star credentials, and year-on-year growth, Darwin’s Townhouse presents an amazing opportunity for investors looking to acquire a profitable, well-managed hospitality asset with further upside potential.”