Aldi announces support for new parents with £100 voucher scheme to help with costs of nappies and baby food
A supermarket chain has launched a scheme to support new parents across Shropshire.
Aldi, which has stores across the county including in Telford, Shrewsbury and Oswestry, will be giving away £100 Aldi vouchers to parents every week for a whole year.
Named the ‘Mamia New Parent Fund’, the voucher is designed to support parents with the cost of everyday items after welcoming a new baby.
It comes as research among new parents found that while welcoming a child is a joyful time, half also describe it as overwhelming.
Meanwhile, 45 per cent admitted that their stress levels increased as a result of the added financial pressure.
