Telford shopper left reeling after Asda parking fine blunder

Telford | News | Published:

A shopper has hit out at a supermarket's parking enforcement regime – after she was twice issued with parking fines by mistake.

In the latest incident, Tracy Newdell was accused of leaving her car at Asda in Malinsgate, Telford, for nearly eight hours after her car was photographed arriving at 9.37am and leaving at 5.26pm. However, the pictures related to two different visits, and the camera failed to register that she had left the store earlier in the morning.

The company has now apologised to Mrs Newdell and told her she would not be required to pay the £40 parking charge.

There is a three-hour limit for shoppers using the car park, and cameras monitor cars entering and leaving the car park.

However, the cameras have twice failed to pick her car as she left the car park.

Mrs Newdell, who lives in the Stirchley area of Telford, said it was quite common for her to visit the shop more than once a day as her daughter was a student at nearby Telford College.

"In the morning I sometimes pick up a few bits and pieces after I drop her off, and I might go back when I go to pick her up around 5.30pm," she said.

"The first time this happened, I went to work in between, so my boss was able to provide proof that I couldn't possibly have been there."

However, Mrs Newdell, who works in retail, said she did not receive the latest notice until three weeks after the alleged incident last month, and had since thrown away all her receipts.


She said she had spoken to staff members who worked at the store, who had told her that a number of people had experienced the same problem.

"It's happening to a lot of people," she said. "I would urge people to be careful and make sure they keep their receipts."

Her husband Dave Newdell said people should challenge the charges if they felt they had been wrongly imposed.

"I'm concerned that some people may just be paying these fines without questioning the parking company," he said.


Asda spokeswoman Natalie Cullington said the ticket had been cancelled and apologised to Mrs Newdell for any inconvenience caused.

She said: "The camera may have missed the registration number as the customer was going out of the car park. It may have been that there were two cars going out at the same time.

"We apologise for what has happened to our customer."

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