John Lewis drops massive hint about 2025 Christmas advert - as fans ‘figure out’ song
People say you know when Christmas is here when the festive John Lewis advert graces our TV screens - and yet somehow the ad, which hasn't even dropped yet, is already causing a stir.
The company sent social media users into a frenzy after dropping a massive hint for what features in the highly-anticipated campaign over the weekend.
A post shows a hand setting up a record player followed by a very brief snippet of music - and the date is for tomorrow (November 4).
The post on Sunday (November 2) was simply captioned: “Dropping soon. 04.11.25.”
John Lewis’ partner company Waitrose added to the speculation that the Xmas ad is very soon, commenting: “The best time of the year.” Santa might just be coming early this year!
Responding to the clip, one fan wrote: “Omg an early one?!! You’re spoiling us!” Replying, the John Lewis account simply responded with a pair of coy emojis.
Despite only featuring the briefest snippet of music, we are talking about one chord being played at most, fans have tried to figure out what it could be. The big suggestion in the comments is the song Where Love Lives by British singer Alison Limerick.
Other suggestions include 9 To 5 by Dolly Parton. However, the overwhelming song being mentioned is Alison Limerick’s 1990 single.
National World reports that online members of the My John Lewis rewards scheme can watch the advert early. So make sure you keep your eyes on the app!
When does the John Lewis Christmas ad usually come out?
If the teaser on social media is pointing to the release date of this year’s Xmas advert, it would be a big change. Not only would it be one of the earliest releases, it would also mark a change in the day of the week it comes out on.
2007 - Shadows, released in December
2008 - Clues, released in December
2009 - The Feeling, released in December
2010 - A Tribute to Givers, released in December
2011 - The Long Wait, released in December
2012 - The Journey, released in December
2013 - The Bear and the Hare, released in December
2014 - Monty The Penguin, November 7
2015 - The Man on the Moon, November 6
2016 - Buster the Boxer, November 10
2017 - Moz the Monster, November 10
2018 - The Boy and the Piano, November 15
2019 - Excitable Edgar, November 14
2020 - Give a Little Love, November 13
2021 - An Unexpected Guest, November 4
2022 - The Beginner, November 10
2023 - Snapper, November 9
2024 - The Gifting Hour, November 14
It would be the joint earlier release, tied with 2021’s advert - so it is not unprecedented for it to come out in the first week of November. But it would arrive ten days earlier than last year’s one.
The release date would also buck the trend of it coming out on a Thursday, which has been the case for the previous four adverts (2021-2024). So keep your eyes peeled for what comes tomorrow (November 4).
John Lewis is making a ‘big change’ to the 2025 Christmas advert. Find out more about that here.
