Argos will broadcast kittens on its website to soothe stressed Black Friday shoppers
The specially created MewTube channel will run throughout the busy shopping day.
Black Friday can be a stressful experience – desperately hunting for deals online against the clock and in constant fear of missing out.
To try and combat some of the anxiety that Black Friday tends to spark, retailer Argos has created a video channel to broadcast footage of a group of kittens throughout the busiest shopping day of the year.
The aim is to help shoppers de-stress by offering a link to the video stream on the retailer’s homepage when it goes live on Thursday night.
Keeping the Black Friday theme, the kittens’ custom-built environment includes a few nods to deals on the day, including some of Argos’ own pet range and several gadgets and their boxes for the kittens to play with.
“The calming impact that animals have on people is well documented, so our kitten live stream is designed to offer the ultimate take-a-break moment – a ‘paws’ for breath.”
