What to expect from the 2017 IFA technology show
The Berlin event will feature new gadgets from Sony, Samsung and others.
Sony, Samsung and LG are among the technology giants expected to unveil new gadgets at the IFA trade show in Berlin this week.
According to reports, Samsung will unveil at least one new smartwatch, while LG will discuss its new V30 smartphone, which the company has already confirmed will be its focus at the show.
Sony is expected to make a range of new product announcements across its home entertainment and audio product lines, something the Japanese manufacturer traditionally does at IFA.
The firm is also reportedly preparing to unveil a new smartphone in its Xperia range.
IFA began as a radio technology trade show in 1924, before evolving into the consumer electronics trade event it is today.
Seen by many as the European equivalent to the Consumer Electronics Show (CES), held in Las Vegas every January, IFA is also expected to feature new television and home appliance launches.
Sony, LG and Motorola are expected to use IFA as a chance to gain exposure for their mobile devices, an area of the event often dominated by Samsung and its Note line of phones.
Robotics, virtual reality and smart home devices are also expected to be well represented on the show floor.
The show is open from September 1 until September 6.
