Audi ‘Send In The Clowns’ ad complaint rejected
TV advert’s ‘fantastical’ depiction of safety tech drew accusations of exaggeration from one person
Published

A complaint against a TV advert that showed clowns driving dangerously and causing problems for Audi drivers has been quashed.
The ad, called ‘Send in the Clowns’, was designed to showcase an Audi’s variety of safety features, including driver assistance technology and adaptive headlights.
However, a complainant questioned if the advert exaggerated the car’s ability to avoid potential accidents, as well as the ‘benefit of safety features to consumers’.