BMW Group to offer cars on subscription basis with Drover
Partnership will allow customers to hire BMW and Mini models with a monthly subscription that includes insurance, tax, servicing and breakdown cover
BMW Group has formed a partnership with vehicle subscription service Drover to offer all-inclusive monthly payments on a selection of its models.
Customers can sign up on Drover’s website and have a car delivered the next day. The online portal also lets users swap, upgrade or downgrade their policy, or cancel it, with no long-term commitments or down payments.
The starting vehicles on offer with the scheme are the Mini Cooper Hatch three-door and the BMW 116d Sport. More premium vehicles available include the BMW 2 Series Coupé, X1, 4 Series Coupé, 5 Series Saloon, 5 Series Touring, 2 Series Active Tourer, 2 Series Convertible, 3 Series Saloon, 3 Series Touring, 4 Series Convertible, X3 and i3.
“BMW Group UK is at the forefront of such development and we are excited to announce a partnership with Drover, the car subscription platform.
“Through its new subscription model, we are able to provide an even wider range of ways to access BMW and Mini vehicles for retail buyers to suit their changing requirements.”
“Our partnership brings together the latest and best in cars, with a new model of ownership to give access to vehicles to those demographics who might otherwise not purchase one, driving incremental revenue for BMW Group UK.”
