The incident happened at the junction of the B4195 and the A456 in Blackstone, Bewdley, at 9.56am, near to the attraction.

An ambulance, paramedic officer, a MERIT trauma doctor, critical care paramedic and the Midlands Air Ambulance from Strensham were scrambled.

The motorbike rider, a man, was treated for serious injuries by ambulance staff before being conveyed by land ambulance – with critical care paramedics from the aircraft travelling with the crew – to the Queen Elizabeth Hospital in Birmingham for further treatment.

The driver of the car, a woman, was assessed by crews at the scene before being taken to the same hospital for further treatment, West Midlands Ambulance Service said.