Diddly Squat Farm set to host Cereals 2026
Jeremy Clarkson is set to host the Cereals Event at Diddly Squat Farm in 2026, it has been confirmed.
Cereals at Diddly Squat Farm will deliver a technical, progressive arable event, while further raising the profile of British farming, said event director Alli McEntyre.
“Hosting Cereals at the high-profile farm under the auspices of host farmer, Jeremy Clarkson, will help to draw attention to the ongoing issues that arable farmers, and the wider UK farming industry, are facing,” Alli said.
Over two days, June 10-11, 2026, the larger site in Chipping Norton, Oxfordshire, will see an estimated 550 exhibitors and upwards of 25,000 visitors call the famed farm home.
As ever, the event will bring people from across the industry together with access to all the popular features of the annual Cereals Event.
“Farmers across the country are facing some of the toughest conditions seen in decades,” said Mr Clarkson.
“So we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.”
Helping to curate this key date in the 2026 calendar is Cereals’ agronomy partner Ceres Rural, led by the farm’s agronomist, Charlie Ireland, managing partner at Ceres Rural, and who’s fondly known as 'Cheerful Charlie' in the farm’s popular TV series.
“There are a lot of conversations that happen every day on any given farm,” added Mr Ireland.
“And now more than ever the industry needs solutions to meet the challenges and priorities on both sides of the farm gate.
"Diddly Squat Farm is very much like any other arable and diversified farm, despite the cameras; it is still subject to the vagaries of the weather, volatility of markets, and navigation of industry transition and policy.
“So the event will be a great platform for conversation, demonstration, and exploration of how farm businesses can best deliver sustainable food production while achieving profitability – because the two should not be separated.”
Cereals 2025 will be hosted by arable guru Andrew Ward at Heath Farm, Lincolnshire, on June 11-12.
Registration for Cereals 2025 opens on February 3, 2025 at www.cerealsevent.co.uk
