Shropshire Star

New chairman for hub

Herefordshire Rural Hub, the organisation that promotes economic, social and environmental improvements in farming and rural businesses in Herefordshire, has announced it has appointed Liz Lloyd as its new Chair.

Published

Liz was born and grew up on the family farm in the Golden Valley in Herefordshire where the family still farms and where, as part of a farm diversification plan, the family has developed a group of barns into luxury holiday accommodation. Liz moved back to the county 15 years ago. Her career has included roles as operations manager for PGL Adventure Ltd and business development director for the Youth Hostels Association. She is a field officer for Four Acre Trust, a charity founded by her partner that supports charities that give individuals – mainly children and young people – help in making the most of their lives.

Liz said: “I am delighted to be part of Herefordshire Rural Hub and I am looking forward to helping it fulfil its important purpose. The success of our farming and rural businesses is vital to the success of the county as a whole and I have long admired the Hub’s ability to draw people together in support of this common aim.”

Herefordshire Rural Hub aims to help every farming and rural business in Herefordshire to: develop their business and take advantage of business opportunities; stay fully informed of legislation/cross compliance changes and funding; take advantage of formal and informal training opportunities that will help them develop their business and improve their business skills by targeting younger ‘next generation’ farmers; support exiting famers and those who want to diversify their businesses; and ensure the future of farm businesses and rurally based businesses, reduce isolation and support the rural community.

Christine Hope, outgoing chair and owner and manager of Hope’s of Longtown, said: “Liz brings valuable skills and experience to the Hub and I echo the thoughts of everyone here when I say we are thrilled she has agreed to take on the role of chair.”

The hub receives no funding from central government, funding itself through sponsorship, an annual Rural Business Advice Day and by subcontracting its services to other rural organisations that need access to the expertise it has.