Shropshire musician and 'global renewable energy pioneer' launches new venture
A Shropshire-born entrepreneur with over 30 years of experience leading renewable energy innovations worldwide has returned to his roots to launch a new venture.
Rue Phillips has built and managed multiple multi-million-dollar renewable energy enterprises.
His expertise extends across the renewable energy sector; he co-founded a top-tier EV network operator and asset management platform and was named one of the California Business Journal’s "Top Ten Entrepreneurs to Watch in 2024."
Now he as launched Genren, a cutting-edge renewable energy company.
“Launching Genren in Shropshire feels like coming full circle,” said Mr Phillips.
“Our mission is to help UK homes and businesses reduce costs, lower their carbon footprints, and achieve energy independence.
"By leveraging our decades of experience, we’re driving the UK’s transition to a net-zero future.”

Mr Phillips has an unexpected claim to fame - a music career.
Over the years, he has collaborated with legendary artists such as Ozzy Osbourne and ELO.
Targeting residential and commercial markets, Genren offers comprehensive renewable energy solutions, including solar power, battery storage, EV charging stations, and heat pumps.
Company spokesperson said: "Genren is committed to delivering state-of-the-art renewable solutions tailored to customer needs.
"Using industry-leading products like Tesla and Solar Edge, the company ensures long-term reliability and performance, backed by robust warranties of up to 25 years.
"Certified by MCS, NICEIC, and RECC, Genren guarantees trust, transparency, and exceptional service for all customers."





