The photographer helping to boost Shrewsbury shops after lockdown
It’s a shopper's paradise – independent retailers outnumber big chains by almost half in Shrewsbury and it’s famous for its endless boutiques catering for all tastes.
But business owners in Shrewsbury have had a tough year. First there were February’s floods and then, just as they were starting to recover, hot on their heels came Covid-19.
Now shopkeepers are working hard to get back on their feet as they welcome customers back through their doors.
And playing a part in helping these independents fight for the future is photographer Kate Hollingsworth who has been documenting their stories and helping them tell the world what they have been up to.
Kate, who splits her time between the West Midlands and Pembrokeshire, is an expert in brand photography and helps businesses to enhance their online and social media presence.
Story
“People hear brand and think about Nike or Adidas but we all have our brand. It’s about the people behind the brand. I take photos that are natural and tell their background and story that can be used on social media.
“Social media is so hungry and people sometimes struggle with what to post so by having photos they can use for posts it can help them to tell their story and engage with their customers.
“People buy from people and if they feel they are getting to know who they are buying from they more like to come in to say hello and want to carry on supporting them,” she tells Weekend.
