Fans get first look at Shrewsbury Town's Loggerheads badge
This is a first look at Shrewsbury Town's new badge – including the Loggerheads which have returned due to public demand.
The logo will appear on the club's shirts, scarves, merchandise and correspondence from the start of the 2015/16 season. It will also feature the club's Floreat Salopia motto.
It comes after a long-running campaign by Town supporters who had called for the loggerheads to return. The fans coordinated a Bring Back the Loggerheads campaign online.
The decision was made earlier this year following a vote run by the club's Supporters Parliament with the support of chairman Roland Wycherley.
More than 90 per cent of the 1,171 votes cast supported the change. The new badge was unveiled on the club's website. The Loggerheads logo, which depicts three leopard heads, formed part of Shrewsbury Town's first badge in 1907.
Mike Davies, joint-chairman of the Supporters Parliament, said: "The SP would like to thank the club for giving fans the opportunity to ballot the supporters, the supporters who voted, and those who supported the SP to restore the Loggerheads.The SP is extremely proud to have worked with the club on a new badge and look forward to seeing the badge on our famous blue and amber shirts.
"This is something the fans have wanted to do for quite a while. The club have listened to us and we have now returned to the loggerhead-themed badge which is what we wanted.
"We have been included all the way in this and the things we wanted, the loggerheads, Floreat Salopia, 1886 and the club's name have all been included on the badge. The feedback I have received is that it looks really good." Sam Morris, spokesman for Bring Back The Loggerheads, said: "It is wonderful to see that the Loggerheads will return to the Shrewsbury Town badge from next season.
"This was an issue thousands of supporters felt strongly about. We would like to thank those fans who backed the campaign and helped us achieve our goal.
"It took a lot of campaigning and hard work, but the club will finally have a badge that the fans can be proud of and that represents the history and heritage of this wonderful football club."
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