New initiatives to boost visitor numbers at Telford Ice Rink
A series of new initiatives have been introduced to boost income and visitor numbers at Telford Ice Rink, council bosses say.
A report, which was put before Telford & Wrekin Council's cabinet last week, said the council-owned centre is making a profit but leisure services are £113,000 off target.
But Telford & Wrekin Council's leisure chief, Councillor John Minor said the ice rink is a profitable facility for the council, attracting 155,000 visitors a year from across the region.
He said it was also often described as Telford’s biggest youth club.
He added: "As a well-used facility, the rink has ambitious increased income targets and current figures show that this year so far, these are yet to be met.
