Police called on steeplejacks making repairs to town's 12th century church
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West Midlands Ambulance Service said two people were taken to hospital with injuries described as minor while two others did not need further treatment.
Dramatic pictures have emerged of the treacherous conditions on the A454 at Hermitage Hill when crews from Bridgnorth and Much Wenlock fire stations were scrambled there at 7.36am.
Bridgnorth Fire Station posted pictures on social media of the icy conditions at the time and evidence of a head-on collision.
A spokesman for Bridgnorth Fire Station said: "We were alerted along with our colleagues from Much Wenlock Fire Station to reports of a road traffic collision on the A454, Hermitage Hill.
"Due to the conditions on the road, the decision was taken to mobilise both the major appliance and the Incident Support Unit, due to its 4x4 capability."
On arrival at the scene, firefighters discovered that two vehicles had collided, but thankfully no one was trapped.
"Crews made the vehicles electrically safe and assisted with casualty care along with our colleagues from West Midlands Ambulance Service," said the spokesman.
They added: "Please drive safely, and to the conditions on the road."
The fire service sent its incident stop message at 8.44am.
A spokesman for West Midlands Ambulance Service said two people were taken to hospital with injuries described as minor while two others did not need further treatment.
"We were called at 7.38am to reports of a road traffic collision at the junction of the A442 and the B4363 in Bridgnorth.
"Four ambulances and two paramedic officers were sent to the scene where, on arrival, crews discovered two cars had been involved in a collision and that there were four patients.
"Two patients, a man and a woman, were treated by ambulance staff for minor injuries before being conveyed to Princess Royal Hospital in Telford and New Cross Hospital in Wolverhampton respectively, for further treatment.
"Two other patients, both women, were treated at the scene but did not require further treatment from ambulance staff and was discharged from our care at the scene with self-care advice."
