Flood barriers are up in the main street in Ironbridge to protect homes and businesses in the World Heritage Site from the River Severn flood water.
Charlotte Baker, spokesman for Telford & Wrekin Council, said: "Although flood barriers remain in place in the Gorge, shops, restaurants and public houses are very much open as normal.
"Flood barriers remain up as more heavy rain is anticipated to fall over the weekend which will once again push river levels up.
"Parking is still available in the Gorge with partial parking available along The Wharfage between the Museum of Iron and the junction of New Road."
However, Nigel Byard, who runs the Ironbridge Antiques, Arts & Crafts Centre in Coalbrookdale, said the barriers were beginning to affect trade.
He said: "It is very difficult to get from one side of Ironbridge to the other when the barriers are up. People are not allowed to walk behind them and instead have to follow a division which takes you past houses and up a steep hill."
See also - it's a wash-out as Shropshire floods set to strike again