Shropshire Star

Shropshire jeweller set to sparkle after launching new business

A Much Wenlock woman is fulfilling her dream after launching her own jewellery business.

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Michelle Pullen Lockley

Michelle Pullen-Lockley always wanted to produce and sell her own designs and see someone wearing one of her handcrafted pieces.

And so she has 'taken the plunge' to launch DuBelle Jewellery.

“I’ve worked in the jewellery industry for over 30 years but always on other people’s creations,” said Michelle, who recently completed a business start-up programme with Good2Great of Bridgnorth and now has a workshop in Much Wenlock town centre.

“I decided to finally take the plunge and start my own venture, specialising in luxury stone-set and plain silver products,” she said.

As an independent jeweller, Michelle offers her customers a personal buying experience and every piece she sells is unique and comes in bespoke packaging.

She added: “The endless support I have received from Good2Great has been outstanding. Without them I really don’t think that I would have been ready to launch on my own.

“The team guides and encourages you through every step of the journey, helping you to focus on all areas.

“I would highly recommend any new entrepreneur to go through the start-up course as it helps you to understand every aspect of running a new business.”

The Shropshire Start Up programme is funded by £286,923 from Shropshire Council’s UK Shared Prosperity Fund allocation, as part of the Levelling Up agenda, and will assist entrepreneurs until March 2025. Anyone wishing to find out more about the Good2Great start-up programme for new businesses should email

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