Reasons to visit Shropshire as it's named among worldwide ‘destinations to watch’ in 2024
Shropshire has been named on a list as one of 10 “destinations to watch” worldwide for holidaymakers this year.
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The county is the only UK location included in the list, by travel trade organisation Abta, reinforcing the region's growing reputation as a destination for tourists.
The latest feather in the cap of the region comes weeks after it was revealed tourism boosted the Shropshire economy by £767.23 million in 2022.
Figures released by official tourism organisation Visit Shropshire said, of 10,040,000 people who visited in 2022, there were 1,410,000 overnight stays and 8,630,000 day trips.
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In its report, Abta describes Shropshire as a “rural gem” with “beautiful landscapes, towns and villages” and among the other destinations on the list are the Spanish region of Extremadura, Saxony in Germany; Vietnam and Zambia.
Abta director of communications Graeme Buck said: “We know many people are looking for inspiration and new suggestions of where to go, so our team of experts at Abta has put together a list of 10 destinations to watch which offer varied and memorable experiences around the globe. Some are a little unexpected, and all are well worth a visit. The destinations showcase the amazing range of experiences that our world offers to holidaymakers.”
Mark Hooper, project lead of Visit Shropshire, said: "This is fantastic news and endorses the county's growing reputation.
"It's brilliant to see Shropshire in a list alongside destinations mentioned.
"We have such a mix of places to visit here and you very rarely hear a bad word against Shropshire.