Shropshire Star

'Pinch yourself moment' as Shrewsbury business shares pride in award win

A Shropshire business has been crowned the best in its field.

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Callum Watkins with the award

1st Choice Insurance, based in Shrewsbury, has been voted the Best Commercial Insurance Broker in the UK at the Insurance Choice Awards in London.

Managing director Callum Watkins said: “It is a huge achievement for us. We are extremely proud of our team, who work hard every day and strive to provide excellent customer service.

"We simply could not have done this without them. This is their reward.

“I’d also like to thank all our clients who took the time to leave us a review and for their loyalty and support in this achievement. Again, without such a fantastic customer base, this could not have been achieved.”

More than 150 guests attended the Insurance Choice Awards ceremony, which was hosted by actress and comedian Lucy Porter at The Underglobe.

The awards recognise some of the best businesses within the insurance sector and are determined by reviews from customers posted on Smart Money People's website.

Jason Martin, director and founder, said: “When I established 1st Choice, we had a handful of people working in a small office to help get the business up and running.

"Fast forward 11 years, and the hard work, determination, and dedication to our clients have paid off. To win Best Commercial Insurance Broker in the UK really is a pinch-me moment. I’m truly honoured, and I look forward to what the future holds.”

You can find out more about the business at

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