Shropshire Star

New discount kids' bike shop launched in Shropshire in run-up to Christmas

An entrepreneur from Shrewsbury has launched a new online bike shop.

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Albie Cadwallader-Williams, Hattie Cadwallader-Owen, Kevin Williams, Bobby Cadwallader-Williams, and Everlyn Cadwallader-Owen with bikes from Discounted Bikes Shropshire

Discounted Bikes Shropshire is offering big price reductions on children’s bikes in the run-up to Christmas.

Kevin Williams has launched the business to come to the rescue of parents as the cost of living crisis continues to dampen Christmas budgets.

He said: “I want to support families to afford the gift their child deserves. Our business model allows us to pass the savings onto the customer – it’s a win-win for everyone.

“We have lots of bikes available for up to half price. The bikes are brand new but sourced from a bike firm in Derbyshire that is no longer trading, so when our stock is gone, that’s it.

“We’ve really enjoyed bringing this new business to Shropshire. It’s the best feeling seeing the kids’ eyes light up when they see their new bike and get to take it home. As a local parent I really wanted to start this venture to help families in our community.”

Mr Williams is even offering free delivery for customers within 15 miles of Shrewsbury. He has already sold over 120 bikes.

“To make sure you’re completely happy with the purchase, you can have a go on it before you buy," he said. "And to give you even more assurance, we are offering a 30-day return period on unused bikes and a 12-month warranty period. We want it to be the right bike and for the new owner to be completely happy.

“As well as bikes we have parts, accessories, and helmets too.

“We hope to help lots of parents and carers to purchase a new bike in the run-up to Christmas – just don’t delay in securing one of these brilliant bikes while stocks last.”

The bikes are on sale at discountedbikesshropshire.co.uk.