Advice on winter GP visits, A&E, pharmacies and minor injuries: Shropshire health bosses share seasonal health guidance
As winter approaches, health and care partners across Shropshire, Telford and Wrekin are again joining forces to help residents stay well and get the right care, in the right place, at the right time.
This year’s 'Think Which Service' campaign encourages people to take simple steps to protect their health, make informed choices about where to seek help, and play their part in easing pressure on local NHS services.
Vanessa Whatley, chief nursing officer at NHS Shropshire, Telford and Wrekin, said: “Every winter brings extra pressure to our health and care system, but together we can make a real difference. Taking a moment to ‘Think Which Service’ often means faster, more convenient care — whether that’s self-care at home, advice from a pharmacist, or contacting NHS 111. Every small choice really does help.”
The campaign runs alongside wider NHS winter preparations across the county, including measures to expand urgent care services, strengthen community support, and help more people remain well at home.
Bernie Bentick, Shropshire Council cabinet member with responsibility for health and public protection, added: “By sparing a moment to consider if we are using the right service at the right time, we can all play a part in keeping our communities healthy and ensuring NHS resources are used effectively this winter.”
Dr Jess Harvey, GP at Much Wenlock and Cressage Medical Practice, said: “Pharmacists are a fantastic first port of call for coughs, colds, and other minor illnesses. They can offer expert advice and treatment, often without the need for a GP appointment. It’s all about getting the right care, from the right person, as quickly as possible.”
Residents are being encouraged to get vaccinated to protect themselves and others against flu and Covid.
They are also advised to practise self-care, by keeping warm, eating well, staying active, and keeping basic medicines at home.
People are also encouraged to look after their mental health by reaching out early for support if they are struggling and use trusted resources such as Every Mind Matters.
Officials are also urging people to "choose the right service", be it self-care, pharmacy, NHS 111, Minor Injury Units, or GP practices for non-emergency issues, or A&E and 999 only for life-threatening emergencies.
People are also reminded to check in on others – particularly older neighbours or relatives who may need extra support.
Ms Whatley added: “Our local NHS teams have been working hard to prepare for winter, with extra capacity and closer coordination across services. But we also need everyone’s help — by making small, thoughtful choices, we can all help the NHS care for those who need it most.”
For more information and local advice, visit ThinkWhichService.co.uk.
