Ludlow WHSmith opens doors amid fears from traders

A new WHSmith store has thrown open its doors in Ludlow today, creating eight jobs.

The move has prompted a mixed reaction from town traders with many welcoming the creation of the jobs. Others have expressed concern about the number of big chains which are currently moving into the historic market town in rather quick succession.

The store in King Street, on the site of the former Trade Secret clothes store, will sell books, stationery, toys, games and magazines and has created eight jobs.

However, members of Ludlow Chamber of Trade are said to be concerned about the sudden interest chain stores are taking in the town.

Fashion retailers Fat Face and Crew Clothing Co will also look to open new stores during 2012.

Tish Dockerty, secretary of the chamber of trade, said: "There is a general feeling that new stores take more people and create jobs which is good.

"There is also an influx of chain stores coming into the town. There is a feeling about a wave of change coming to the town with four national chains opening in quick succession.

"This is the feeling we are getting off members of the chamber of trade who are attending the meetings."

The WHSmiths store is one of a number of shops opening in smaller market towns across the UK, although the Ludlow store will be the only new branch in Shropshire.

Town mayor John Aitken, said while he welcomed new jobs it was also important to retain the unique character of Ludlow.

He said: "Having no empty shops is great. Having new shops coming in when others close is welcome."

Sarah Heath, spokeswoman for WHSmith, today said she hoped the new outlet in King Street would be welcomed by townspeople.

She said: "We have been opening a number of stores recently in smaller market towns, where we have found they have been well received."