Dairy giant Müller cuts milk price to farmers
Dairy giant Müller is set to cut the price it pays farmers for milk.
Dairy giant Müller is set to cut the price it pays farmers for milk.
In a blow to local dairy farmers who supply the Market Drayton-based yoghurt maker, Müller is to cut prices by 0.5 pence per litre from February 1.
It informed traders with a letter circulated this week, which explained the company's need to cut costs.
The cut leaves the firm's standard single contract price around 28.9 pence per litre – a 1.7 per cent decrease in the price paid to farmers.
It follows a pre-Christmas decision from Müller to axe 55 jobs from across its UK and Irish operations in a further bid to cut costs.
The news came shortly after the firm launched its largest-ever marketing campaign, spending £20 million on an advertisement which launched with a 90-second slot shown simultaneously across 50 different channels.
Nobody from the company was available for comment on the move today.
See also:
Mullers Market Drayton expansion plans could create 300 jobs
Muller cuts 50 jobs including at Shropshire HQ
