This fast-paced, one-day industry event has been 'refocused' to appeal to the whole industry.
This year's Seed Industry Event theme reaches 'from seed to ware' and will look at key issues from seed certification and emerging overseas markets through to supply for processing and retail.
The programme has been designed to appeal to industry right through the supply chain – not just for the seed sector – and offers talks, discussions and workshops from leaders and experts from science, technology and business.
The programme features speaker sessions from GB and overseas, including experts from Kenya and The Netherlands.
Taking us right along the supply chain, a leading food producer will be talking on developing the right products for retail and a key industry association will be looking at the connectivity between seed, supply and the processing sector.
Reflecting industry feedback, expert-led workshops will examine key plant health topics, and the first 'case study' session sees an experienced seed grower and their ware-growing customer highlighting their businesses and experiences in the supply, growing and purchase of seed.
Prepare to get engrossed in the event's first-ever interactive pests and diseases workshop, which offers a chance to recognise different pests and diseases close-up, with expert guidance from plant health experts.
This year sees the 50-year celebration of GB's leading crop storage facility, Sutton Bridge Crop Storage Research, showcasing the advances in storage technology and examining where technology needs to progress. The fast-paced day is followed by the always-popular industry dinner and awards during which the 2014 winner of the prestigious British Potato Industry Award will be announced.
You can nominate a colleague, and forms are available.
The event will be a great social opportunity to catch up with friends, colleagues and contacts from the whole country, over traditional hospitality in a wonderful setting.
The Seed Industry Event, which is being held at the Crieff Hydro Hotel in Perthshire, is one of our industry's premier gatherings offering strategy, expertise and insight into the latest science and technology that will shape the future of our industry – a seed event which is about much more than seed.
Sophie Lock, the Potato Council