Former Shropshire MP's son is daring star of reality TV show The Jump

But Henry Conway's roots are in Shropshire, as the son of former Shropshire MP Derek Conway. The socialite, fashion journalist and party promoter has become one of the stars of the Channel 4 show, in which celebrities have a go at a variety of winter sports.

The 30-year-old has already tackled the giant slalom and viewers will also see him tackle the luge, which travels at speeds of up to 60mph. Conway is flamboyant in style, donning fur hats and filling the screen with his larger-than-life personality.

But he has also shown to have a daring side and has been criticised by Channel 4 bosses after being caught downing shots before launching himself off the ski jump.

He said: "I did start off the series by hoping to take shots of Schnapps before I went up The Jump but my plan was soon discovered so it was put paid to, but it would have made me a really balanced jumper.

"I discovered the actual Olympic ski jumpers have Jägertee. You need the Dutch courage. It looks like you are going off a cliff.

"So I started a campaign to see if we could have Jägerbombs at the top but it was poo-pooed by health and safety."

Conway Junior's fashion credits include writing for the New York Times, Grazia, The Guardian and The Mail on Sunday.

However, according to his website, he has entertained stars like Rihanna, Zac Efron, One Direction, the cast of Glee, and Uma Thurman at his nightclubs, most notably his themed nights at the Mahiki club at which the Duke and Duchess of Cambridge were regulars in the years before their marriage.

But he first came to most people's attention because of unwanted publicity surrounding his father, the former Shrewsbury and Atcham MP Derek Conway.

Five years ago, Mr Conway was ordered by the Commons standards watchdog to repay £3,757 of taxpayers' money he used to employ Henry. A critical report by the Standards and Privileges Committee found Mr Conway breached parliamentary rules by paying Henry an "unnecessarily high" salary.

The watchdog MPs said it demonstrated "a serious lapse of judgement" and ordered him to make a written apology to the Commons.