Town boss Micky Mellon is cost effective
Shrewsbury Town boss Micky Mellon believes a balance has to be achieved between cheaper tickets and the business of football.
Fans have lobbied for cuts in admission prices through the 'Twenty's Plenty' campaign, while Liverpool supporters protested at the rising cost of season tickets.
Last week the Premier League issued a statement saying tickets for away fans will be capped at £30 from next season.
Eight of 18 Premier League clubs who took part in the BBC's latest Price of Football study already offer away tickets for less than £30 for some matches.
But the study, published in October, also found nine clubs charge more than £30 for their cheapest away ticket.
Mellon wants to see grounds full – but only if it makes financial sense to the clubs, with teams outside the Premier League more reliant on gate receipts.
The Town boss said: "You try what you can to get as many people as possible to watch games.
"As a romantic and football fan you want the stadiums full with the kids and local people able to afford to see their team play, but you've got to balance that with the business side of it.
"I've heard about it (£30 cap) and if you've got five kids like me and they all want to watch football and all want a programme, it can start to add up – ridiculously.
"I'm all for finding any way of getting the balance right, between how much it costs to get in and what's fair for the business to keep going to keep trying to move the game forward, because it's a game we all love."
Meanwhile, Mellon has explained the thinking behind the 'pictures on the wall' theme after Dominic Smith said he wanted to become the latest home-grown player to be recognised at the Greenhous Meadow.
Smith revealed after signing a new two-year contract last week that he wanted to feature alongside Joe Hart, Dave Edwards, Connor Goldson and Ryan Woods.
All four came through the ranks at Town before making their name on the international stage in the cases of Hart and Edwards, while Goldson and Woods are currently starring in the Championship.
The quartet have been recognised for their achievements with their pictures on the wall in the corridors at the Meadow.
And Mellon said the idea was to give youngsters something to aspire to in their careers.
He said: "Anyone who's come through the youth system and gone into a position where they can inspire next generations, we've put their pictures on the wal.
"It was something we started when we came here and it has that kind of impact on the boys that it's had on Dom.
"They've been painted by local kids too so it's a terrific thing we've got going because they aspire to be one of them."
