Apple denies favouring its own apps in App Store search results

An investigation by the Wall Street Journal claimed the company ranked its own apps higher in search results.

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Apple (Yui Mok/PA)

Apple has denied claims that it favours its own apps when ranking search results for its own App Store.

An investigation by the Wall Street Journal suggested that Apple apps would appear higher in search results than better-reviewed downloads from third-party competitors.

It claimed that Apple’s own apps were ranked first in 60% of categories on the App Store, including in areas such as books and maps, where apps from the likes of Amazon and Google are widely considered more popular.