Shropshire Star

6 things we learned from the Apple launch

Three new iPhones, an Apple Watch and Animojis all stole the show in California.

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Supporting image for story
(Marcio Jose Sanchez/AP)

Apple’s hotly-anticipated launch did not disappoint, revealing three new iPhones, an Apple Watch and a host of other stuff for techies to revel in.

Here’s six things we learned in California:

1. iPhone X exists

The iPhone X is announced
(Marcio Jose Sanchez/AP)

Using Steve Jobs’s favoured “one more thing” line, Apple boss Tim Cook announced the new device – which he called the “future of the iPhone”.

The iPhone X in someone's hand behind Schiller
(Marcio Jose Sanchez/AP)

Apple’s Phil Schiller also revealed the dual rear cameras on the X will be 12 megapixel and both will carry optical image stabilisation for the first time.

The camera is explained for the iPhone X
(Marcio Jose Sanchez/AP)

2. Expect to see Animojis everywhere

Face ID uses infrared sensors among others to build a dot pattern and recognise a user’s face through machine learning techniques.

Apple says it can even recognise users in the dark but perhaps the most visually-pleasing part of the launch was the use of Face ID to create Animoji – animated emoji controlled by the user’s face.

3. iPhone 8 is also a thing

The iPhone 8
(Marcio Jose Sanchez/AP)
Phil Schiller in front of the iPhone 8
(Marcio Jose Sanchez/AP)
Air Power is exampled
(Marcio Jose Sanchez/AP)

The iPhone 8 will cost 699 dollars and the iPhone 8 Plus 799 dollars.

4. Apple Watch goes smartphone-free

Jeff Williams at the launch
(Marcio Jose Sanchez/AP)

The watch will run Apple’s latest smartwatch software, watchOS4, which can send notifications to users when unexpected raised heart rates are detected.

A man running with the watch behind Williams
(Marcio Jose Sanchez/AP)

5. Apple TV is going 4K

The new display of Apple TV is examples
(Marcio Jose Sanchez/AP)

The two technologies are designed to offer a wider range of high quality colours and higher resolution images.

The Apple TV announcement in California
(Marcio Jose Sanchez/AP)

6. Apple has a swanky new home

A view of the ceiling at Apple Park
(Marcio Jose Sanchez/AP/)
People arrive for a new Apple announcement at the Apple Park
(Marcio Jose Sanchez/AP)