Jeremy asks, very reasonably, for a little bit more - £48.6 billion
What happened to Mr Angry?
For Jeremy Corbyn's election campaign launch a few days ago he was Red Jez, speaking in terms of revolution with dire warnings for the bad bosses, tax dodgers, asset strippers, greedy bankers, and all and sundry from the rigged capitalist system.
They were going to have a reckoning, he predicted, as he verbally oiled the wheels on the tumbrels.
But for the launch of Labour's manifesto we saw a new Jeremy Corbyn - Mr Reasonable.
"We are asking the better off and the big corporations to pay a little bit more..." he said, very reasonably, "...and of course to stop dodging their tax obligations in the first place."
This is, to say the least, a change of tone. He's asking - yes, asking - them to pay more.
Labour's programme is, he said, radical and responsible - these are the new watchwords that the party wants to get over.
The underlying message for voters is that the proposals are not coming from Labour's favourite money tree, but have been fully costed.
The sums add up, the books balance.
Even as he was speaking, there will have been economic experts poring over the manifesto pledges punching numbers in their calculators to check if they really do.
The increase in the tax take under Labour's programme is £48.6 billion.
If Labour can raise that by asking the filthy rich and large corporations to pay "a little bit more," just imagine how much could be raised if they were really hit hard with taxes.
Jezza went through the other proposals, but in truth they had almost all been trailed in advance by that leak (or was it a "leak"?).
It meant that either through rank treachery or clever spinning, Labour has had the longest manifesto launch in modern political history, achieving massive coverage at the end of last week, and now again with the real thing.
Biggest cheer in the hall came when he said that Labour would scrap students' tuition fees. This was hardly surprising, as he was talking at Bradford University.
There is going to be a National Investment Bank, a National Education Service, a National Transformation Fund...
Don't worry about the National Health Service, as that will be safe in Labour's hands, according to Mr Corbyn.
After presenting the manifesto, he held up the document. Some will note that it's a little red book.
In the questions that followed, a chap from Channel 5 got booed for asking about Labour's immigration policy, but Mr Corbyn told the audience to treat questioners with respect "including members of the media - and by the way, I'm a member of the NUJ."
Strange then that Labour isn't proposing a National Broadcasting Service.
