Show tickets on sale across UK

See Tickets, which is part of the Really Useful Company, sells tickets for a wide variety of events but this is the first time they have taken bookings for a major agricultural show.

Organisers hope the new venture will help this year's event build on the success of the 2006 show.

David Trumper, the show's press spokesman, said: "As well as local outlets for ticket sales for this year's West Mid Show, tickets will also be marketed throughout the country by See Tickets, a national ticket agency and part of the Really Useful Company owned by Andrew Lloyd Webber.

"The company has combined Really Useful Theatre Ticketing, Ticket Select and Way Ahead to form the biggest UK-owned ticket company, giving them the muscle of a big organisation, whilst holding all the values of a small one."

Mr Trumper also revealed tickets for this year's show will be hologrammed for security and are sponsored by Pendragon Haulage.

This summer's West Mid Show will be held at its traditional home in Shrewsbury on June 23 and 24.

Among the attractions at the event will be rare performances by the Household Cavalry Musical Ride and the Bolddog Lings Freestyle Motocross Display Team.

There will also be an Army battle simulation following the success of the spectacular attraction at last year's show. It will be held in the main ring and will showcase the Army's finest equipment, ranging from Gazelle helicopters and Land Rovers to machine guns.

Show organisers are also keen on repeating last year's charitable effort when in excess of £100,000 was raised in aid of local and national good causes.

Advance tickets for the show cost £10 for adults, £8 for senior citizens and £2 for children. A family ticket is also available for £20 in advance and will admit two adults and three children.

Ticket information can be found at www.seetickets.com, the show's own website at www.westmidshow.co.uk or by calling 0870 0603792.

By Andy Robbins