Shropshire Star

Tourism is spotlight at Shropshire Business Festival

Visit Shropshire has announced its partnership with Shropshire Festivals for a major event next month.

Published
Mark Hooper and Beth Heath

The organisations have linked up for the upcoming Shropshire Business Festival on April 11 at Wrekin College.

It means the Shropshire and Telford Tourism Expo will take place ahead of the main festival from noon-2pm.

Tourism and hospitality businesses will come together for networking and several topical presentations, including one on what the budget means for the tourism industry.

There will also be a county-wide leaflet swap and the expo has been made free to attend to support the hospitality sector.

Mark Hooper, project lead at Visit Shropshire, said: “We’re looking forward to repeating the success of last year’s Tourism Expo this April.

"With Shropshire's visitor economy experiencing continuous growth and the county being named in the ‘Top 10 Places to Visit in the World’ by ABTA this year, we want to keep the momentum going by bringing businesses together for a day of networking, insight and developing ideas.”

Following the expo, the Shropshire Business Festival will take place from 2pm-7pm, where Visit Shropshire will be represented in the exhibitor hall. The team behind the successful business event are looking forward to welcoming Shropshire’s business community once again.

“The success of Shropshire Business Festival is in our ability to create an event where business leaders get chatting, share ideas, and form new, meaningful connections,” said Beth Heath from Shropshire Festivals.

“It’s a far cry from stale conferences and networking sessions. You have the chance to put your product into people’s hands and embrace a better way of networking.”

Lanyon Bowdler has announced they will be holding a lawyers’ lounge at the event where businesses can get free legal advice from the local team and Azets will be offering free sessions with their specialist accountants and business advisory team. Managed Service Provider, Start Tech, will be hosting a Cyber Security Zone, with seminars on the latest advice to keep businesses safe from cyber threats and insights into using AI.

Beth added: “We are lining up speakers, exhibitors and a VIP event to make this year’s festival bigger than ever.”

To register for a free ticket visit shropshirebusinessfestival.co.uk.

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