Red carpet treatment for Welsh honey

Hilltop Honey managing director, Scott Davies, was accompanied by fiance, Ffion Lewis.

To celebrate the release of the film, Hilltop Honey has been recognised as an official partner to the film. It has launched an on-pack promotion offering consumers the chance to win a luxury escape to the real ‘Hundred Acre Woods’ – Ashdown Forest.

“There's not many glamorous sides to a honey business but attending the world world premiere of Goodbye Christopher Robin was one of them!” said Scott, who was accompanied by his fiancé Ffion Lewis.

The film, which releases in UK cinemas on September 29, is directed by Simon Curtis and gives a rare glimpse into the relationship between beloved children's author A. A. Milne (Domhnall Gleeson) and his son Christopher Robin (Will Tilston), whose toys inspired the magical world of Winnie-the-Pooh.

Along with his mother Daphne (Margot Robbie) and his nanny Olive (Kelly Macdonald), Christopher Robin and his family are swept up in the international success of the books, the enchanting tales bringing hope and comfort to England after the First World War.

Based in Newtown, Hilltop Honeys’ range of pure Welsh and British honey has won a series of awards including a Golden Fork Award for the best ambient food product at last year’s Great Taste Awards.

The company’s Welsh Wildflower Honey was used to create the special chocolate truffles for the Queen’s 90th birthday celebrations. Supplied by thousands of hives owned by beekeepers who share the same values, the honey is sold across Britain to delicatessens, health shops, farm shops and supermarkets.

Vic Llewellyn, head of UK brand promotions at Twentieth Century Fox, said: “We are delighted to have Hilltop Honey on board as an official partner. A. A. Milne’s beloved stories are synonymous with a love of honey and so Hilltop Honey with their range of British, award-winning premium honeys felt like a very natural fit with our film.”