Market Drayton company celebrates with new website and rebrand

Dr Mike Taylor runs the specialist toy company Excitim with his wife Gloria in Market Drayton, producing adapted special needs toys.

He said: "We wanted to make our website www.special-needs-toys.co.uk easy to use for children too as they like to help choose their toys.

"It's bright, clean and fun to use. We're already seeing an uptake in business thanks to the new website.

"We've also started using social media and this in turn has seen a rise in business interest and our brand identity. It really made us realise the old website did not reflect what we do."

Dr Taylor, who has won awards for his specialist work, said the new website also has a much wider range of products online for people to buy.

"We're already getting repeat orders from customers, who are telling us how much they love the website," he said.

Excitim was founded in 2007 as Dr Taylor realised there were not many toys on the market for children with disabilities.

As well as selling the toys he produces, he also finds solutions to individual requests, which he receives from parents and children all over the world.

Dr Taylor's expertise has seen him adapt a mainstream Canon camera with a larger external switch so someone with mobility problems can take a photograph.

Excitim's products are now distributed in Sweden, France, Italy, Switzerland, The Netherlands and the UK.