Vintage Hovis sign is the breadwinner at Shropshire auction
They were once run-of-the-mill adverts, common on any high street in the country. But vintage shop signs are now starting to attract top dollar in antique auctions.
And one sign promoting Hovis bread was top of the shopping list for bidders at a sale in Shropshire.
The sign, dating from the 1920s, was sold at the Perry and Phillips saleroom in Bridgnorth for £320 during one of the busiest August sales the auctioneers have seen in recent years.
Auctioneer John Ridgway said: "The Hovis sign was brought in by a local lady who said it had for many years been displayed at her family's farm shop close to Bridgnorth.
"This week's sale was one of the best August auctions we've had for some time and there was considerable interest in the sign, which is very attractive and in good condition."
Further items sold at auction included a silver ring designed to mark the women's suffrage movement of the early 1900s, which caught the bidders' attention and sold for almost twice its top estimated price at £85, and a collection of Northern Soul records, which went for £320.
Perry and Phillips holds monthly sales of antiques and collectables on the first Tuesday of each month.
Viewing days for sale items take place at the Mill Street saleroom in Low Town every Wednesday, from 10am to 4pm.
