Strike a pose: Vinted user goes viral for modelling clothes on Ikea bear
Cara O’Brien, a barista based in Cambridgeshire, uses a bear from Ikea to model her unwanted clothing on Vinted.
A Vinted seller has gone viral for getting her brown bear from Ikea to strike a series of poses while modelling her unwanted clothes.
Cara O’Brien, a barista based in Cambridgeshire, got the teddy which is more commonly known as Djungelskog several years ago from the Swedish company popular for its ready-to-assemble furniture and home accessories.
She was inspired to use it as a clothing mannequin on her Vinted account called “roast_potatoes” in 2023 after seeing another user modelling pre-loved items on a cardboard cutout of Danny DeVito, and feeling she had to think more creatively if she wanted to improve sales.
The 23-year-old who initially started her Vinted account around 2021 without her stuffed sidekick told the PA news agency: “I thought, I need to do something so that people actually look at my stuff and I sell items that are not different to what everyone else sells on there.
“I had the idea to use the bear for ages and he was just sat there on my bed and I thought, ‘I think he’d fit in a skirt’.”
The toy bear has effortlessly posed in everything from crop tops to mini skirts and dresses, often while resting its hand on its face and in one instance, seemingly channeling Madonna in her Vogue music video.
