Shropshire Star

What do tech experts make of Apple’s new iPhones?

Industry analysts are not convinced the devices will woo consumers.

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Supporting image for story
(Marcio Jose Sanchez/AP)

Apple’s latest announcements will excite the firm’s hardcore fans but may underwhelm some consumers, industry analysts have said.

Here’s a reminder of what happened at the event:

Katie Collins, from technology site CNET, said: “The iPhone X is Apple’s attempt to recreate that sense of exclusivity early adopters of the first iPhone felt 10 years ago.

“There’s a sense that in 2017 anyone can own an iPhone but the iPhone X is priced a tier above most premium phones, and therefore will be beyond the budget of many consumers.”

iPhone X with price
(Marcio Jose Sanchez/AP)

“None of these technologies are new per se – wireless charging tech has been around for years – but if any company can drive widespread consumer adoption, it’s Apple.

“These three new iPhones will inevitably be popular with Apple fans, but Apple’s challenge now is to meet demand for each model correctly, especially the iPhone X.”

Tim Cook holds a new iPhone X
(Marcio Jose Sanchez/AP)

“It remains to be seen how much the new technology will actually enhance the user experience and set this apart from others on the market.”

The iPhone X in use in an advert
(Apple/PA)

“In reality, behind the brand smoke and mirrors, other handset manufacturers are arguably doing equally exciting things at a more reasonable price tag, so it’s never been more important to shop around rather than blindly upgrade to the next generation.”