Celebrating 50 years of the Austin Allegro, the joke car now prized by collectors

"It is going to be a piece of cake," said Filmer J Paradise, the brash, flash American in charge of marketing the newly formed British Leyland's make-or-break car.

An early marketing picture of the Allegro
An early marketing picture of the Allegro

"Of all the cars I’ve sold this is going to be the easiest. It is the size the Europeans want, it has front-wheel drive, which they want, it’s got the right shape and styling, it’s got the right spares and parts back-up and it’s the right price."

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