
"Of all the cars I’ve sold this is going to be the easiest. It is the size the Europeans want, it has front-wheel drive, which they want, it’s got the right shape and styling, it’s got the right spares and parts back-up and it’s the right price."
"It is going to be a piece of cake," said Filmer J Paradise, the brash, flash American in charge of marketing the newly formed British Leyland's make-or-break car.
"Of all the cars I’ve sold this is going to be the easiest. It is the size the Europeans want, it has front-wheel drive, which they want, it’s got the right shape and styling, it’s got the right spares and parts back-up and it’s the right price."