Thierry Henry brings ‘Va Va Voom’ back to TV screens with Renault
Former Arsenal striker reignites partnership with French manufacturer, becoming the face of its adverts
Thierry Henry is set to bring some ‘Va Va Voom’ back to UK television screens, having once again partnered with French car manufacturer Renault.
The former Arsenal striker originally appeared in a number of the manufacturer’s adverts throughout the noughties, with his last appearance coming in 2011. In that time, the term ‘Va Va Voom’ became synonymous with the firm — even making its way into the Oxford Dictionary in 2004.
His on-screen return is likely to be broadcast this upcoming weekend, coinciding with the start of the Premier League football season. Renault has signed a deal with broadcasting giant Sky that will see the firm become the headline sponsor of Sky Sport’s Premier League coverage for the 2018/19 season. Coverage kicks off on Friday evening.
Renault hasn’t confirmed if the famous ‘Va Va Voom’ will be brought back, only that the new ad campaign will carry the social media hashtag ‘#withyoualltheway’.
Henry said: “It feels great to reignite my long-stating ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football.
“Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport. I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season while injecting some ‘Va Va Voom’ back into British football.”
