Firefighters and paramedics were called to reports of an urgent incident at Carding Mill Valley in Church Stretton at about 11.20am on Bank Holiday Monday.
It involved rescuing a member of the public believed to have fallen.
Shropshire Fire & Rescue Service sent two appliances including a Pinzgauer all-terrain vehicle from Church Stretton Fire Station.
A land ambulance also attended from West Midlands Ambulance Service.
The extent of the casualty's injuries are not yet known.
West Midlands Ambulance Service has been contacted for more information.